Hayat Amin · Founder, Beyond Elevation

Fractional CFO and Chief Strategy Officer. Three companies sold.

Twenty years running finance and strategy inside venture and private equity backed technology companies in the US, UK, Europe and Africa. Three exits run from the finance seat. Three fastest-growing listings. The last few years added pricing and licensing IP and data, and building the AI that now does the repetitive work inside finance.

CFOCSOM&A and exitsFP&APricingIP and dataAI operations
Emailhayat@beyondelevation.com
LinkedInlinkedin.com/in/hayatamin
UK+44 7476 383531
US+1 571 380 7699
BasesLondon · New York · Dubai · Amsterdam
Hayat Amin
3 exits3 fastest-growing listings
£20bn+ Value created for privately held companies
3Companies sold, diligence to post-close
3Fastest-growing listings, Financial Times and Sunday Times
300%Average year-on-year growth across the companies
18.5bnData points valued and repriced
120+Scale-ups run finance and planning for

What he does

Three areas of work.

Core finance, strategy and IP, and the AI that runs underneath both. Each held at C-level.

300%

Average year on year growth across the companies he has run finance for

Finance, data, deals, investor relations, tax and growth

Three sell-sides run from the finance desk: Cake, Tripbod, Grantify

Forecast held inside 1 percent of year-end actuals on a multi-country P&L. Sales up 200 percent a year, three years running.

GrantifyChief Strategy Officer

01

Core Finance

CFO seatPayment economicsM&A and exits

Financial ownership and control

Driver-based model, unit economics, monthly close and the board pack. Cash, margin and runway reported live.

Budgeting, forecasting and FP&A

Scenario planning and variance analysis. Annual budgeting cycle run with the operational and functional leaders. Swiipr, Grantify, iHorizon

Payment economics

Interchange, scheme fees, FX and transaction margin, stress tested before go-live. Swiipr, Cake Technologies

M&A, fundraise and exit

Diligence, transaction planning, close and post-close integration. Investor relations and exit readiness. American Express, TripAdvisor, private equity

$20bn

In IP value created, specialising in US and European companies

Patents, data and know-how priced, then licensed

Company strategy, OKRs, QBRs and the operating rhythm behind the plan

18.5 billion data points, covering 85 percent of the US population, valued and repriced from ad targeting to enterprise licensing.

NxtechChief Strategy Officer

02

Strategy and IP

CSO seatPatentsData as an assetLicensing

Strategy and the operating plan

Company strategy, annual operating plan, pricing and the commercial motion into enterprise buyers. Buy, partner or build calls sized against internal capability. Swiipr, Grantify, Navi, Codi

Portfolio valuation, read from the claims

Values a patent estate in dollars, read from claim text rather than titles, and defends it with buyers, licensees and the board. Position Imaging, Digital Global Systems

Licensing revenue

Finds the licensees, structures the deals and negotiates the agreements. Digital Global Systems: federal, defence and Tier 1 telecom buyers

Data and IP in the exit price

The IP and proprietary data valuation that supported a higher sale price in two exits. Cake Technologies to American Express, Tripbod to TripAdvisor

3

Companies where he runs the AI operating layer inside finance: IO Health Tech, Swiipr, Digital Global Systems

Built inside the company's existing systems. The company owns the code, agents, accounts and docs

Every output read by a person who has run companies before it is acted on

Month end closed in days rather than weeks. Board pack built from source data, margin by product, customer and channel.

IO Health Tech, SwiiprThe AI operating layer inside finance

03

AI Operations

Forward deployedAgentsML forecasting

Finance on rails

Automated reporting, a cash forecast that updates itself, ML forecasting and revenue leakage detection. IO Health Tech, Swiipr

Pipeline feeds the forecast

Sales and go-to-market wired to AI, with account research done before a rep picks it up and pipeline landing in the forecast live. Digital Global Systems

Agents for the repetitive work

Reading, drafting and monitoring. AI-native data rooms, compliance evidence collected as it happens, competitor and market moves surfaced the day they happen. Beyond Elevation clients

Two years pointed at AI

Building and running the agents that now do the work inside finance, sales and operations, on top of twenty years in the finance seat.

The exits

Three companies sold.

Three sell-side processes run from the finance seat, diligence through to post-close integration.

Cake TechnologiesHead of Finance
↗American Express

Led financial diligence and sat at the negotiating table. Built the model and the IP and data valuation that supported a higher price, then ran post-close integration.

TechCrunch
TripbodHead of Finance & Operations
↗TripAdvisor

Built and ran finance and operations across the UK, US and EU, then ran acquisition diligence and wrote the strategic fit and proprietary data narrative for the buyer.

TravelMole
GrantifyChief Strategy Officer
↗Private equity

Led strategy, data valuation, fundraise architecture, market sizing and positioning through the private equity process. 35 percent valuation uplift on the way out.

BDO

Financial Times

No. 3 in Europe
Thriva · Advisor

At-home blood testing and preventative health, sold direct to consumers and through employers.

The Sunday Times 100, 2024

No. 46
Grantify · Chief Strategy Officer

Processing 66 percent of all successful Innovate UK grants. Part exit to private equity.

Financial Times

No. 94
L’Estrange · Finance lead

Hi-tech apparel. Built the inventory, stock accounting and unit economics stack across the e-commerce operation.

Where the work has been

Clients and seats across four continents.

US healthcare AI and Washington DC deep tech. London fintech and grant platforms. EU travel data. A data business live in nine African markets. Based between London, New York, Dubai and Amsterdam.

United States New York · Washington DC · New Hampshire United Kingdom London Europe Amsterdam · EU Dubai Africa Nine live markets

United States

  • IO Health Tech · Fractional CFO
  • Digital Global Systems · CFO, President IP Licensing
  • Position Imaging · President of IP & Patents
  • Nxtech · CSO
  • Codi · Advisor

United Kingdom

  • Cake Technologies · sold to American Express
  • Grantify · sold to private equity
  • Swiipr · CSO & CFO
  • Navi · CEO
  • Thriva, iHorizon, L’Estrange

Europe

  • Tripbod · UK, US and EU, sold to TripAdvisor
  • Thriva · No. 3 fastest-growing in Europe
  • Terra Maris Capital · Mediterranean hotels
  • Amsterdam · base

Middle East

  • Dubai · base
  • Beyond Elevation · +971 office

Africa

  • Asoko Insight · CFO
  • Data business live across nine African markets, backed by US venture capital

The record

Every seat. Exits first, then the current ones.

Dates left off. The seat, the company, and what changed while he held it.

Cake Technologies

Head of Finance

United Kingdom · Fintech

Exited to American Express

Payments business where people managed money, split bills and spent their own Cake credit currency.

  • Led financial diligence and sat at the negotiating table through the American Express acquisition
  • Built the model and the granular IP and data valuation that supported a higher exit price
  • KPI culture that lifted operational performance 23 percent, and shaped how the company monetised its data
  • Ran post-close integration of reporting, accounting policies and controls

Tripbod

Head of Finance & Operations

UK, US and EU · Travel data

Exited to TripAdvisor

Travel data platform connecting travellers to local expert recommendations across three regions.

  • Set up and ran the whole finance and operations function across UK, US and EU
  • Ran acquisition diligence and compliance through the TripAdvisor process
  • Wrote the strategic fit and proprietary data narrative for the buyer
  • Owned management and statutory accounts, VAT, tax, EC Sales List and VAT MOSS for a multi-country group

Grantify

Chief Strategy Officer

London · Grant platform

Exited to private equityNo. 46 Sunday Times 100

One of the world's largest grant platforms, processing 66 percent of all successful Innovate UK grants.

  • Defended a 35 percent valuation uplift into the next round with the financial and business model behind it
  • Grew sales 200 percent year on year, three years straight, off a pricing and customer intelligence engine
  • Put the KPI, FP&A and OKR architecture in place: operational performance up 32 percent, staff satisfaction 95 percent
  • Held forecasting accuracy inside 1 percent of year-end actuals on a multi-country P&L

IO Health Tech

Fractional Chief Financial Officer

United States · Healthcare AI

Current50%+ QA rework cutSOC 2 Type II · HIPAA

Workflow intelligence for post-acute care. Real-time clinical guidance that overlays the EMR a home health or hospice agency already uses.

  • Holds the finance seat: the model, the reporting package, the board pack and the runway
  • Prices a clinical software product where the buyer's return is measured in clinician hours and QA rework, not seats
  • Runs the AI operating layer inside finance: automated reporting, ML forecasting, revenue leakage detection
  • Supports the fundraise and investor reporting for a company nominated for the HHCN Product of the Year Awards

Digital Global Systems

Chief Financial Officer & President, IP Licensing

Washington DC · Deep tech

$20bn valuationRaised over $130m

Software that reads the radio frequency environment for wireless deployments, selling into telecom, defence and government. Exit in progress.

  • Built the model, the IP story and the licensing function behind a company that raised over $130 million
  • Turned a spectrum patent estate into a revenue asset, priced from the claims rather than the titles
  • Negotiated commercial and licensing agreements across federal, defence and Tier 1 telecom buyers
  • Owned reporting and exit readiness through to live acquirer talks, and put product, go-to-market and finance under one OKR architecture

Swiipr

Chief Strategy Officer & Chief Financial Officer

London · Airline payments fintech

CurrentBacked by Octopus Ventures

Payment infrastructure for the airline and travel industry: disbursements and card programmes for airlines, their passengers and crew.

  • Owns the global growth strategy and the strategic plan end to end, from problem definition to execution
  • Owns financial reporting, budgeting and forecasting, from monthly close to board pack
  • Owns pricing and transactional revenue: interchange, scheme fees, FX and transaction margin, stress tested before go-live
  • Leads data intelligence across proprietary passenger, crew and transaction data, turning it into a revenue asset

Position Imaging

President of IP & Patents

New Hampshire · Logistics technology

CurrentRaised $150m

Deep tech logistics company holding a patent estate covering package and asset tracking.

  • Runs IP and patent strategy for a company that has raised around $150 million
  • Priced and packaged the patent portfolio for buyers, licensees and the board, read from the claims
  • Moved the royalty position without filing a single new patent

Nxtech

Chief Strategy Officer

United States · Consumer data

Current18.5bn data points

Consumer data business holding a national-scale identity and behaviour estate.

  • Valued and repriced a data estate of 18.5 billion data points covering 85 percent of the US population
  • Repositioned the asset from ad targeting to enterprise licensing. Same data, higher price
  • Led data monetisation, the fundraise and reporting

Navi

Chief Executive Officer

London · Private equity backed

181% sales growth q/q12% EBITDA

Private equity backed group across technology and hospitality. Full P&L ownership, reporting to the board and the sponsor.

  • 181 percent increase in sales quarter on quarter, and 55 percent increase in online sales off a new-product go-to-market
  • 500 percent increase in data monetisation, 12 percent EBITDA, and the company brought to profitability
  • Passed the 50-employee mark and led the executive team across commercial, product, finance and operations
  • Owned the sponsor relationship, board reporting and value creation plan tracking

Asoko Insight

Chief Financial Officer

London, live across nine African markets · Data

9 live marketsUS venture backed

British company holding deep data on Africa, backed by US venture capital.

  • Owned investor relations and financial strategy for a US venture backed data business
  • Built the monthly package that let US investors and the board trust numbers coming out of nine very different markets
  • Set pricing and stress tested it market by market before rollout

iHorizon

Finance Director

UK and US · Cloud accountancy

120+ scale-upsWhere he learned the trade

The UK's pioneering cloud accounting firm for high-growth technology companies. One of his first seats, and the practice where he learned the trade.

  • Ran finance, budgeting and planning for more than 120 high-growth tech scale-ups across the UK and US
  • Walked founders through VC, PE, bank and crowdfunding rounds, from the model to the negotiation
  • Saved clients millions through capital allowance and SEIS and EIS structuring
  • Rolled out digital accounting, BI dashboards and automated stock control as a repeatable playbook

Codi

Advisor

United States · Workspace technology

Currenta16z backed
  • Advises the leadership team on finance, pricing and the road to the next round
  • Runs the buy, partner or build calls, sizing the market against internal capability

Thriva

Advisor

London · Health tech

No. 3 in Europe, Financial Times
  • Advised across finance and growth as the business ran to the third fastest-growing company in Europe
  • Steadied the reporting package and board pack through very fast growth; worked on pricing and subscription unit economics

Boards, advisory and mentoring

The other seats.

Terra Maris Capital

Chief Investment Advisor

Hospitality investment platform acquiring and repositioning Mediterranean heritage hotels and resorts. Underwriting, commercial diligence and the investment case put to qualified investors.
Techstars

Lead Mentor

Founders, on finance, pricing and getting to a fundable number.
Startup Leadership Programme

Mentor

Mentoring founders through the leadership programme.
Arabesque AI

Advisor

AI-driven asset management.
PayWith

Advisor

Payments technology.
Codi

Advisor

Workspace technology, backed by Andreessen Horowitz.
Hayat Amin at work

How he works

Steps in when something big is happening.

Usually a company that needs continuity for the CEO, the controller and the board through a transition, a raise, an acquisition or an AI rebuild. Keeps the existing team running rather than replacing it.

Distils complex matters into simple recommendations. The last two years pointed all of it at AI: building and running the agents that now do the work inside finance, sales and operations.

QualificationACCA, practice qualified. All 14 papers passed in a single sitting cycle while working full time in a high-growth practice. BPP Professional Education.
DegreeBSc Finance and Accounting, 2.1. Anglia Ruskin University.
LanguagesEnglish, Hindi and Bangla.
BasesLondon, New York, Dubai and Amsterdam.
Off the clockHikes, travels, reads, and backs early-stage founders.

The systems he runs

XeroQuickBooksOracle NetSuiteSalesforceHubSpotSnowflakeStripeAirtablePythonOpenAIAnthropicn8n

Also SQL, Power BI, Excel financial modelling, Workday Financials, Adaptive Planning, ERP rollouts and BI dashboards.

In the press

MSN Barchart PC Tech Magazine Medium SeedLegals Macau Business Grantify