Meet your Forward Deployed Executive

An FDE who happens to be
an experienced operator.

A forward deployed engineer, an FDE, builds AI inside your company instead of advising from outside. Ours have spent fifteen-plus years in the C-suite, taken a company from zero to $1B+ and exited. Built for startups and scale-ups.

Book a free call

Free 30 minutes with Georgina. Straight answer, no pitch.

What is an FDE

FDEs are the connector between your company’s processes and the depth of AI intelligence available.

Your companyone point of contact
FDE
AI
intelligence

Your processes and platforms on the left. The intelligence on the right. The FDE sits in the middle and wires the two together until they run as one.

Why AI stalls inside real companies

Left alone, AI drops the ball.

AI needs watching

Agents drift. Nobody reads the output at 2am.

It says the wrong thing

Confident, fluent, wrong. That is a real number gone bad.

Most AI experts never operated

Brilliant with models. Never closed a month end.

That is where the FDE comes in. Connected to your systems, watching every output, answering for the results.

Very diligent, very reliable, methodical, implementing efficient processes
William Green William GreenCEO, L'estrange
An innovative financial leader. Building scalable AI solutions
Dan Moller Dan MollerCOO, Vinaya Technology

Our operators have held senior roles at

Why startups hire an FDE leader

AI does not break on the model. It breaks on the floor, inside a real company. Most FDEs have never run one. Ours have run several, and sold them. Built for startups and scale-ups only, if you are a five thousand person enterprise we are not your firm.

8

Weeks to the first system live inside your stack, watched by a named owner

Finance, sales, operations, people and compliance wired to AI, one function at a time

Nothing reaches your desk without a human who has run companies reading it first

William Green
Very diligent, very reliable, methodical, implementing efficient processes.
William GreenCEO, L'estrange

What the role entails

Human+ AI

Forward deployed means inside. They sit in your leadership team and build the AI that does the repetitive work: reading, drafting, monitoring. They make the decisions and answer for the results.

Map the work, build inside your own systems

You own everything built: code, agents, accounts, docs

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Same company. Eight weeks apart.

What your FDE changes, one function at a time, behind a named owner. Read the backend that runs itself →

FunctionTodayAfter

What gets built.

  • Cash forecast that updates itself
  • Month end closed in days, not weeks
  • Board pack built from source data
  • Margin by product, customer, channel
  • One process, end to end, no handoffs
  • Spreadsheets replaced by live systems
  • Agents monitored like staff
  • Where work is stuck, visible today
  • Leads sourced and enriched nightly
  • Every account researched before the call
  • Outreach in your voice, not a template
  • Churn and expansion signals surfaced
  • Obligations tracked and chased
  • Evidence collected as work happens
  • Contracts read and flagged
  • Audit pack assembled on demand
  • CVs sifted with reasons you can defend
  • A talent pool that stays warm
  • Appraisal cycles that run themselves
  • Onboarding that finishes itself

What gets built, department by department:

Not a junior with a model. An operator.

The requirements for this position are brutal, on purpose:
• Fifteen-plus years in the C-suite of fast growing companies
• Has built a company and exited it, at least once
• Has taken a company from zero to $1B+ in value
• Builds and runs the AI themselves. Hands on, not advisory
• Sales-focused, street-smart, accountable by name
Book a free call

Free 30 minutes with Georgina. Straight answer, no pitch.

Our model is simple

Tell us what you need. Within a day we match you with your operator, and you can stop anytime. Two ways to work with us:

Project

One function made AI ready, with an end date.

8–14 weeks

Starts from$30kwhole project

Book a free call

How it works:

  • Week one: they sit with your team and map the process
  • Then they build, inside your own systems
  • You see working progress every single week
  • Ends with software your team runs without us
  • You keep everything: code, agents, accounts, docs

What the CEOs we worked with say

“A key part of our exit, data strategy and overall growth.”Mat Westergreen, CEO, Grantify “Very diligent, very reliable, methodical, implementing efficient processes.”William Green, CEO, L'estrange “They turned data we were sitting on into real revenue streams.”Babacar Diallo, CEO, Oolu Solar “An innovative financial leader. Scalable solutions, and a real leader.”Dan Moller, COO, Vinaya Technology “They simplified our complex picture into a clear commercial strategy.”Joysy John, Client “Our $30M round needed someone who understood valuation and the tactics behind a raise.”Carl Steinmann, Founder, Acresclub

Let’s get on a call

Operators, not consultants.

Georgina books you a free 30-minute call. Straight answer, no pitch. If there is nothing worth doing, we say so on the call.

Consultants are paid to advise. We are paid to deliver.

Book a free call
Codi Loowatt mCards Position Imaging Iona Drones
Georgina King Available this week

Georgina King Executive Partnership Manager

FAQ

Questions.

How much does it cost?

A fraction of one senior full-time hire. Fractional starts from $5,800 per month, projects start from $30k, with no salary, no equity and no notice period. Smaller companies can start with a two-week AI Audit at a fixed $3,000. The exact shape is agreed on the free call.

What is a forward deployed engineer, an FDE?

An engineer who moves into your business and makes the AI work in your world, instead of handing you a roadmap and leaving. Ours are ex C-suite operators with at least one exit behind them. They build it, run it and answer for the results.

One person, really?

One operator with AI covers what used to take a small team. You get a single accountable name instead of a partner, a project manager and two juniors.

Do they replace my team?

No. They take the work nobody wanted off them. Same people, higher value work.

Which process gets automated first?

High volume, rule based, already measured. Anything judgement heavy waits until one agent is live.

Who owns what gets built?

You do. Code, agents, accounts, documentation. No lock-in by design.

How does it roll out across a growing team?

One function at a time behind a named owner, never company wide behind a memo.