| Biotechnology and life sciences |
Highest in Europe. 48% patent, 47% trade mark, 31% both. |
Screening methods, compound libraries, formulations and dosing, manufacturing process, new uses for an existing drug, the clinical data. |
| Healthcare and medical devices |
40% hold one. 20% patent, 40% trade mark. |
Device design, the measurement method, the regulatory approval file, reading-to-diagnosis software, long term outcome data. |
| Artificial intelligence and machine learning |
36% trade marks. Patent use far below the value being created. |
Training and test datasets, collection and labelling method, fine tuning, cost reduction, model orchestration, safety filters, the trained weights kept confidential. |
| Science, engineering and industrial technology |
Second highest at 47%. 38% trade marks, 25% patents. |
Control systems, calibration, tolerances and materials, custom tooling, field service data. |
| Manufacturing and advanced materials |
40% hold one. 20% patent, 36% trade mark. |
The production process, yield improvements, material composition, custom jigs, the registered look, supplier know how. |
| Energy, climate and sustainability |
Energy 19% / 36%. Sustainability 17% / 37%. |
Storage chemistry, power conversion, grid balancing and forecasting, monitoring hardware, carbon measurement method. |
| Information technology and business software |
20% patent, although computer technology is the largest patenting field worldwide at 13.2% of filings. |
Architecture solving a real technical problem, search and retrieval, encryption implementation, interoperability, the registered look of the interface. |
| Media, entertainment and creative technology |
21% patent, highest outside science and engineering. |
Compression and streaming, rendering and capture, rights management, the ownership chain behind your catalogue, marks on characters and formats. |
| Financial services, payments and insurance |
Low patent use for the value at stake. Heavy reliance on brand. |
Risk and pricing models, fraud detection, settlement and reconciliation architecture, underwriting data, and the brand, which here is close to a licence to operate. |
| Agriculture, food and natural resources |
Agriculture 36% trade marks. Natural resources 18% / 35%. |
Plant variety rights, formulation and preservation, yield prediction, protected regional names, packaging, recipes kept confidential. |
| Mobility, transport and logistics |
Steady patent use. Consistently weak protection of data. |
Routing and scheduling, self driving components, vehicle telemetry, charging and battery swap infrastructure, maintenance prediction. |
| Consumer goods and ordinary industries |
Very few apply, which is the point. A European patent made high growth 172% more likely here. |
Registered designs, look and feel, packaging, supply chain method, the brand. Combinations built around a trade mark beat everything else. |